Reblogged from Lost Remote, by NATAN EDELSBURG
On the same day as the Social TV Summit in San Francisco, TV ad sales execs packed Studio 8H (SNL’s famous studio) for NBCU’s Social TV Symposium. Sitting on the upper deck of the studio on the 9th floor you could easily see multiple “suits” peering over printed out PowerPoint and Excel budget sheets as they listened to Twitter, Facebook and NBCU’s different TV brands discuss the state, progress and future of social TV.
The case studies were extremely interesting and just seeing the NBCU brands combine to impress their advertisers and agency partners is proof that social TV is going to be a big part of the upfronts this year. The theme of the morning symposium was that it is definitely possible to integrate social TV with brands by creating content in partnership with them… [Full Summary]