NHL’S SOCIAL TV APP PREPLAY ALLOWS FANS TO PREDICT ACTION ON THE ICE
Reblogged from Co.CREATE, by CHRISTINE CHAMPAGNE
The NHL’s new social TV app gives hardcore fans a new layer of engagement and gives more casual viewers a reason to get in the game.
With the Stanley Cup Playoffs in full swing, the National Hockey League has launched a social TV game companion, the Molson Canadian NHL PrePlay app, becoming the first of the four major sports leagues to develop a predictive game app.
Created in conjunction with predictive game studio PrePlay Sports, the free iPad app (available for the iPhone any day now, with an Android version coming out at the start of next season) asks fans questions through a real-time feed linked to a live game, calling on them to predict what will happen on the ice. Players compete against others in their social network to earn points and win virtual trophies by correctly guessing everything from shots on goal for each team to save percentages for each teams’ goalie.
“We wanted to build a second-screen environment with the objective of driving tune-in and sustained viewership,” says NHL VP of digital mobile strategy Chris Golier… [Full Story]