Twitter’s Nascar TV Ad Schools Advertisers on New Product [VIDEO]
Twitter Introduces Live-Event Pages to Stream Tweets
Reblogged from AdAge, by Cotton Delo
Twitter is sending the message that it’s all grown up after buying its first TV spot during TNT’s Nascar coverage on Sunday.
The ad ran during the airing of the Pocono 400 and introduces a new Twitter product aimed at advertisers: hashtag pages. It features the driver Brad Keselowski taking a photo with his iPhone from inside his race car and then displays the tag line, “See what he sees,” and the URL www.twitter.com/#Nascar.
Nascar’s new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It’s further evidence of Twitter’s desire to be the platform advertisers turn to when they’re looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events… [Full Story]