The Exploding Social-TV Ecosystem: Updated INFOGRAPHIC
An Expanded Snapshot of the Companies, Platforms and Services Surrounding Social TV
Reblogged from AdAge
A few weeks back, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to produce a 1.0 version of what we titled A Snapshot of the Exploding Social-TV Ecosystem. We asked for reader feedback — asking who we may have left out — and now we’ve expanded and updated the chart.
“Three years ago, TV networks were skeptical about social TV,” Trendrr founder and CEO Mark Ghuneim tells me. “Now that the industry has embraced the potential and benefits of real-time synchronous viewing behavior, there’s a budding industry of technology and service platforms eager to capitalize on what amounts to a brand new experience layer for television audiences. While we expect companies to eventually consolidate and incorporate standards around the services that provide the most value and get the most usage, the underlying activity — people sharing experiences with each other — will remain at the center of everything.”