Reblogged from VideoMind, guest post by ELEANOR DOWLING of Bluefin Labs
“TV is the most powerful medium in the world. It fulfills basic human needs: it informs, connects us socially, and creates incredibly powerful emotions.”
- James McQuivey, Forrester Research, at Hill Holliday’s TVNext Summit, 2011
It’s hard to argue with Mr. McQuivey’s statement, especially given the explosion in TV commentary that’s happening via social media. Twitter and Facebook are the water coolers du jour, but instead of chatting about a show the next morning, audiences are discussing them online in real time, with people they may not even know.
In fact, viewers made 441 million social media comments about TV during the 2011-12 TV season! That’s a whole lot of data … how do you even begin to derive insights from that many comments?
Enter social TV analytics, a subset of the big data industry. This new field of analytics continuously monitors conversations about TV programming, episode-by-episode, commercial-by-commercial — something that can’t be replicated with networks’ traditional focus groups or surveys. The volume of commentary is constantly growing, “making it more important as an object of study and as a force network executives would like to harness,” said David Talbot in the MIT Technology Review.
With the TV season having just concluded, let’s take a look at the social TV chart toppers for 2011-12… [Full Story]