Reblogged from Facebook Developer Blog, by Bryant Lee
NBC’s The Voice is a vocal competition show featuring celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton. NBC developed web and mobile apps for The Voice where people can connect with artists by reading their blogs, watching videos and voting for their performances.
By integrating with Open Graph for the 2012 season, The Voice has seen referral traffic from Facebook increase by more than 2x and the average number of online votes per unique user increase by nearly 40% (vs. the 2011 season).
What The Voice Does Well