Will include real-time ‘I’m Voting’ app to track voter commitments
With ratings falling to a 21-year low in the second quarter of this year, CNN needs to make bold moves to draw viewers to its broadcasts, and it’s betting that Facebook is the answer.
The partnership will harness Facebook’s data and research team to monitor social buzz and conduct voter surveys, but the most interesting development appears to be the creation of the “I’m Voting” Facebook app. According to a release from CNN and Facebook, the app will “enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people’s Facebook timeline, news feed, and real-time ticker.”