Will include real-time ‘I’m Voting’ app to track voter commitments

Reblogged from AdWeek, by Charlie Warzel

The 2012 campaign is quickly becoming the season of digital partnerships for legacy media outlets. In the latest such mashup, CNN and Facebook announced a partnership aimed at making Facebook the second screen for CNN election coverage… With ratings falling to a 21-year low in the second quarter of this year, CNN needs to make bold moves to draw viewers to its broadcasts, and it’s betting that Facebook is the answer.

The partnership will harness Facebook’s data and research team to monitor social buzz and conduct voter surveys, but the most interesting development appears to be the creation of the “I’m Voting” Facebook app. According to a release from CNN and Facebook, the app will “enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people’s Facebook timeline, news feed, and real-time ticker.”

If the app catches on with users, CNN may be able to take the pulse of the electorate in useful, real-time ways. But will this partnership actually draw viewers for the struggling network? [Full Story]

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