Reblogged from Mashable, by Allegra Tepper
Reality television sensation Big Brother returns for its 14th season on Thursday with a new interactive initiative that promises to up the show’s social and addictive ante.
Big Brother Connect will aggregate live social streams, feature hashtag-driven polls and will give über fans the chance to see their tweets live during Thursday night broadcasts.
“Big Brother has an insatiable fan base on-air, online and across social platforms,” said Marc DeBevoise, Sr. Vice President and GM of Entertainment at CBS Interactive. “This season, we wanted to give Big Brother fans a true second-screen, social experience, offering even more ways for them to find and interact with not only each other, but the show and their favorite Houseguests.”
BB addicts can also look forward to exclusive behind-the-scenes content dished out on the official Twitter,@CBSBigBrother. Look out for #bbinsider for an inside scoop on the house, the challenges and the production of the show.
CBS will also roll out a weekly live chat on Fridays following the latest live eviction with house guests and series experts. Another new feature, Flock to Unlock, will invite fans to tweet with the hashtag #BigBrotherHoH; when the community hits a certain number of tweets, CBS will release photos shot from inside the house by that week’s Head of Household… [Full Story]