NBC Links Up With Storify For Real-Time Curated Olympics Coverage
Reblogged from TechCrunch, by INGRID LUNDEN
On the heels of a deal with Facebook to promote Olympic conversations on NBC’s Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites. An NBC spokesperson tells me that this is one of the “bigger things” that NBC has attempted to do using social media.
NBC journalists — hundreds, a spokesperson tells me, that will be in London and elsewhere — will be mining content from Facebook, Twitter, Instagram, YouTube and other social media sites, and putting into the Storify platform to create running narratives. It will be the first time that journalists affiliated with the local sites will work in collaboration with the NBC News team on an effort like this… [Full Story]