The Future Of TV Is Two Screens, One Held Firmly In Your Hands
Reblogged from Fast Company, by KIT EATON
The connected TV, sometimes called the smart TV (and even branded as such by Samsung) is a growing phenomenon: TV makers are adding limited apps, Net connectivity, and even streaming media powers to their newer TVs in the hope they’ll persuade you to upgrade your newish LCD for a flatter, smarter unit. They’re desperate to, given how flat this market is. But according to new research from Pew, the future of TV may actually be a little more closely aligned with the notion of a “connected TV viewer,” an important distinction.
Pew spoke to over 2,200 U.S. adults a couple of months ago and discovered that 52% of all adult cell phone owners now “incorporate their mobile devices into their television watching experiences.”
Here’s more:
- 6% of these “connected viewers” had voted for a reality show result in the preceding 30 days
- 11% checked what people were saying online about a program they were viewing
- 11% commented online about a program they were watching
- 22% checked to see if something they’d seen on TV was true
- 23% texted someone they knew was watching the same TV content elsewhere
It’s a feast for social media marketers… But here are the killer stats that show just how much the future of TV is slipping off the big screen and into the smaller screen in TV viewer’s hands… [Full Story]
