TV Broadcasters Divided Over Social TV Strategy
Reblogged from MediaTel Newsline
Futurescape research shows that television broadcasters are divided over their social TV strategy - do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?
Futurescape’s report analyses how social networks and viewer interaction around TV are radically transforming the television industry.
A key trend in the first half of 2012 is that some broadcasters are moving to counteract Facebook’s and Twitter’s power over TV audiences. These broadcasters are investing in social TV companies and launching their own social TV platforms.
Others, however, are following a diametrically opposed strategy of partnering with the social networks to facilitate viewer interaction. This is most evident for the kinds of major news and sports programming that viewers discuss on second screen devices during the live broadcast. These include the US elections in November and the Olympic Games… [Full Story]
For the full report, click here.
How do you think Social TV is transforming TV business models?
