Reblogged from Mashable, by Brian Anthony Hernandez
Hours before watching The Voice‘s season three premiere, host Carson Daly calls himself a “tech geek.”
Social media and gadgets like the Apple TV surround him during much of his waking moments — and there’s plenty of that no-shut-eye time now after he welcomed a daughter, Etta Jones, to the world last week. Like a newborn’s tears on a cheek, parenting apps trickled onto his iPhone to aid in any fatherly woes.
His digital-first mentality to solving problems has seeped into the production of The Voice since the televised singing competition first debuted in 2011. In a way, social media helped raise the show into a powerhouse on TV and online, just as the apps likely will help Daly raise his infant.
“We are such a social show and we took a lot of online comments that were made and used those to decide what to put into the show this season,” Daly, also a producer on the show, tells Mashable.
But just how social is The Voice? Last season, producers employed an impressive social media blitz, using more than 160 social profiles for judges, contestants and show personalities, including one for judge Cee Lo Green’s cat, Purrfect. The Voice also introduced celebrity social media correspondent Christina Milian and voting via a slick Facebook Timeline app.
The result for The Voice season two: 145 worldwide Twitter trending topics, 13% rise for online’s vote share and 38% jump in votes per unique user, NBC told Mashable.
What’s New in Season Three? The Voice is rebranding its “5th Coach” Facebook app into the “The Voice Live” experience, a more interactive second-screen app that aggregates digital content for fan engagement… [Read More]