Reblogged from GigaOM, by Ryan Kim
Cliptamatic, a new mobile video app, is designed to make sharing short premium video content easy. The app is starting with sports, election and comedy clips but will soon include TV and movie clips.
Video can be a great conversation starter and the right clip, from a movie or TV show, can often sum up feelings that words can’t always describe. But getting the right video to share, especially on a mobile device, can be hard.
But New York City startup GorillaSpot Media has created a new mobile video app called Cliptamatic that looks to combine some of the short communications and sharing of Twitter with branded premium video like Hulu. The goal is to make concise premium video a kind of language that inspires reactions and gets people talking. The app, available for the iPhone, will start with a limited selection of election news, sports and comedy clips, usually no more than 30 seconds long, but will soon expand to movies and TV content.
Here’s how it works: users can choose to follow sports clips from the Big Ten Network to start, subscribing to their favorite conference team’s channel or they can choose from a variety of 2012 election issues, which includes curated content selected by GorillaSpot. There’s also comedy content from Latham Entertainment, which owns the Kings of Comedy and other properties and provides channels for Bernie Mac, George Lopez, Steve Harvey and other comedians. When new clips become available, users get alerted based on their subscriptions. They can also follow other users and see what they’re sharing or find what’s popular in the Cliptamatic network.
When a user finds a video they like, they can easily share it out to Facebook or the Cliptamatic feed with their own caption. The videos will run inside Facebook. Twitter integration is coming soon… [Read More]