Jimmy Fallon, The X Factor, and UFC all know that social media is a reminder to viewers that they are part of a much larger community—maybe even a party.
Reblogged from Fast Company, by AMY JO MARTIN
Throughout the succinct two-year history of social television, successes and failures have taught practitioners three valuable lessons. In fact, these lessons apply to practitioners in any major medium (radio, film, television, journalism).
Keep It Organic
As you know by now, the golden rule of social media is to deliver value when, where, and how your audience wants to receive it. These words were first shared at a sports conference in 2010 by Bryan Johnston, chief marketing officer at the Ultimate Fighting Championship and former senior vice president at Burton Snowboards. The beauty of social TV is that the audience is providing value right back. Naturally viewers are talking about their favorite (or least favorite) TV shows and sporting events. So let them talk back when, where, and how they want to. It not only provides a temperature on opinions and sentiment; it also extends content into a perpetual conversation kept alive even after the show is over.
For example, The X Factor realized that its highly enthusiastic following on Twitter had strong opinions about the show’s contestants. The show’s executives got in touch with… [Read More]